Facebook is running the #SheMeansBusiness campaign that was organised at Hotel Lalit on March 1, 2017. The opening session made me feel like it was perhaps a publicity stint for launching FbStart. The event was attended by several women entrepreneurs from Delhi, who were mostly sole proprietors doing well in the offline platform. The event threw importance of using tech for business by women, importance of collaboration and co-learning by women in start-ups. The scale at which the event was organised brought about much hope of steering women's business through the internet.
The story of three women entrepreneur was encouraging - Durga, Naiyya and the beautiful tennis player - they gave bold replies to the session organised by Tanvi Dubey or HerStory editor. Some of the interesting exchanges are as follows:
1.
Cold calling: Yes, it is good to cold call as it shows your passion. But do your homework - prepare a protocol before approaching someone - it would reflect your seriousness.
2.
Using network: use your immediate network of institutions. They will share experience and insights that will help. It will also help in giving a perspective about what has been done so that you will not repeat mistakes or duplicate.
3.
Testing the product: It is important to test the product on YouTube before launching it officially. Also, do not go directly for making an app.
4.
Importance of women leading: It was shared that although few men are great 'feminist' mentors, they are still unable to leading women as they do not understand the problems with the ecosystem.
5.
Problem-solving approach: There is a need to define the problem clearly and building a team to ask questions.
6.
Building a team: It is important to build a team and find co-founders who do not have the same skillsets as yours. Small input with high RoI is the way to go. You must focus on your own skills and you do not have to be good at everything.
7.
Gender bias: The forum discussed prevalent issues about gender bias in the start-up ecosystem, starting from dominance of male-run start-ups, lack of work-life balance and appropriate support system for women and investors asking questions about marriage and having a baby to women entrepreneurs. These questions need deep routed academic responses not blanket responses.
8.
Key challenges: To conclude, main bottlenecks that women face in start-ups are as follows:
- lack of investor confidence
- lack of strong network
- lack of tools and technical mentorship
- lack of visibility and early traction
- multi-year commitment
9. Policy for women: There is a need for big digital initiatives like literacy model, venture funds with separate rounds for women, partnering with platforms like FB, CISCO, Intel, Google under the Digital India campaign.
10. Women's day comes in March as it represents bloom.
11.
Some suggestions to succeed:
- Amplification strategy
- Women must support each other, not be detractors (as whatever women do, they do it with force)
- Women must not be diffident of themselves and talk unapologetically (not prefixing sentences with If I may, To the best of my knowledge etc.)
- Women must get out there and influence each other
- Women must curtail the desire to please everyone - feel guilty even when they are right. Conveying a point of view is essential not necessarily accommodating everyone.
- Women entrepreneurs must use majority of open source platforms to curtail costs.